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McAuliffe claims McDonnell stole his slogan on energy

with one comment

During the primary campaign, former candidate for governor, Terry McAuliffe was very active on the social networking site twitter. He regularly posted comments from the trail about the different events he had attended and issues that he was concerned about. Not surprisingly, once the campaign ended, his tweets slowed down. In fact since primary day, the Macker has only tweeted twice. On, September 4th he gave his opinion on the Bob McDonnell thesis controversy and then this today:


It is not everyday that a former candidate for governor calls you out on twitter. (Although I almost missed it because he gave my handle an extra “n”- h/t to Ben Tribbett for pointing me to it. )

Obviously a 140 character tweet doesn’t provide much insight into what McAuliffe was thinking, but he pointed me to this editorial by the Roanoke Times that criticizes McDonnell’s energy policy. In that editorial, McAuliffe is quoted as saying that his goal is to make Virginia, “the number one renewable energy state in the country.”

According to the Bob McDonnell campaign web site, the candidate’s slogan when it comes to energy is “More Energy, More Jobs.” It is a plan that the campaign told me was unveiled April 27th.

However, the McDonnell campaign recently released this ad which prominently features the new slogan “New Energy, New Jobs.” This ad was posted on YouTube on August 25th.

While McAuliffe never used “New Energy, New Jobs” as a main campaign slogan, he too released an ad that prominently featured a similar slogan: “New Energy FOR New Jobs” His ad was posted to YouTube on April 26th.


Supporters of Mr. McAuliffe have taken exception to what they percieved as an inference that the “New Energy for New Jobs” was not a central campaign theme for the candidate. While I never said it wasn’t, (parsing words, I know, but I wrote that the slogan without “for” was not a major campaign slogan) it should be pointed out that “New Energy for New Jobs”, was indeed a major camapign slogan. In fact here is a picture from his kickoff event in Richmond that features a large banner with slogan: (Photo taken from the McAuliffe Flickr account)

new energy pic

The event happened a while ago, but admitedlly I should’ve remembered it, because I was there.

The McDonnell campaign pointed me to their web site that shows the candidate’s energy plan, but they didn’t have a specific comment about the very similar slogans.

To the best of my knowledge, the McAuliffe team did not trademark the slogan, so there is not anything illegal about stealing or copying slogan.

Perhaps that is why he decided to let me know about it in such a public way.


Written by Ryan Nobles

September 10, 2009 at 6:12 pm

One Response

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  1. Um, Ryan, I’m a fan, but your reporting on this is just plain wrong. Terry’s campaign slogan was New Energy for New Jobs and it was that way from the beginning of the campaign. Just look at these pictures from his kickoff tour in January: http://www.flickr.com/photos/tmcauliffe/3192355733/ and http://www.flickr.com/photos/tmcauliffe/3192356453/

    Adam Feiler

    September 10, 2009 at 6:27 pm

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