Buying A Voice: Obama airs 2 minute attack ad
It aired about a week ago during the NBC12 6pm newscast, a unique ad for a candidate for president. The Barack Obama re-election campaign purchased a two-minute block of time to air a mini-documentary attack Mitt Romney‘s business record.
As campaign ad’s go, this came at a pretty small cost. Obama for America spent only $83 thousand nationwide.
But the way it was presented, and the charges it levels, has led to headaches for both sides.
Here is the ad, in its entirety:
The two-minute ad only aired once on NBC12 and other stations in selectively picked cities. It attacks Romney’s old investment firm Bain Capital.
“Bain capital walked away with a lot of money that they made off of this plant,” says a former worker recruited by the Obama campaign to talk about their experience with the Bain takeover.
The video has been watched close to a half a million times on the internet, and according to Obama Deputy Campaign Manager Stephanie Cutter, airing it only once on t-v was enough to get the point across.
“It was a way for us to get some of the facts out there that he’s not going to tell you,” said Cutter.
But the day the ad debuted, a former Obama economic adviser argued on MSNBC that Bain and Romney played didn’t do anything wrong.
‘This is part of capitalism, this is part of life,” said Stephen Rattner. “I don’t think there’s anything Bain Capital did that they need to be embarrassed about.'”
Then Sunday on Meet the Press, Newark Mayor Cory Booker, a Obama supporter, cautioned the campaign to tread lightly on attacking private equity.
“They’ve done a lot to support businesses, to grow businesses. And this to me, I’m very uncomfortable with,” Booker said. Booker later softened his comments, and Cutter argues that Mitt Romney is not running to be the country’s investment banker, and if he were it would be all about him.
“It wasn’t about job creation, it wasn’t about long-term economic growth,” Cuter said. “It was about wealth creation and he was pretty good at it.”
The question, is that record good for the average voter?
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