DV Archive

Decision Virginia Archive 8/08- 7/12

Kaine outpaces Allen in 2nd quarter fundraising

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Former Governor Tim Kaine (D) is touting an impressive fundraising haul for the second quarter of 2012 in his race for the U.S. Senate. The democrat pulled in his best quarter so far raising $3 million dollars since April 1st. His campaign has $2.7 million cash hand.

“Thousands of new donors have gotten involved this quarter because they are tired of the partisan gridlock in Washington,” said Communications Director Brandi Hoffine.

It was also the best quarter of the campaign for former Senator George Allen (R), but Allen fell far short of Kaine’s mark bringing in $2 million. Allen heads into the fall with $3.34 million cash on hand.

“Our positive message for freedom and opportunity is resonating throughout Virginia,” Allen said of his fundraising report.

But these numbers only tell a small part of the fundraising story.

Allen appears to have significantly more money available heading into the final stretch of the campaign, but Kaine has already reserved and spent $3.5 million in television advertising time for the fall.

That is in addition to the $2.7 million they have in the bank and whatever else they raise from here on out.

Allen has also reserved a similar TV buy, $3.4 million, but that money they haven’t paid for it yet. That means it must come out of his existing cash on hand budget or whatever they raise in the future. Allen has already purchased a significant TV ad buy, that is currently running across the Commonwealth.

So there are two ways to look at this report based on the all important TV spending in the fall. Either Kaine has $6.2 million left to spend compared to Allen’s $3.34 million excluding TV ad buys, or if you include them, Kaine has $2.7 million left to spend and Allen is actually running a deficit.

But don’t cry for Team Allen quite yet. The campaign spending on TV ad buys is only one component of a broad based TV ad blitz that has and will continue to fill up your commercial space. Third party groups from outside of Virginia will be spending of millions of dollars that will not be directly connected to either campaign.

Allen has already benefited from ads paid for by groups like American Crossroads and The U.S. Chamber of Commerce. Several of these groups have pledged to be even more involved this fall. While Kaine has SuperPAC help as well, Allen has more allies who got involved much earlier and are heavily financed for the titanic struggle ahead.

How does this impact you? Well it means you can expect virtually every commercial to be filled with shadowy ominous ads from now until election day. So if you are sick of it already, you may want to consider heavily utilizing your DVR.


Written by Ryan Nobles

July 11, 2012 at 11:31 am

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