DV Archive

Decision Virginia Archive 8/08- 7/12

Posts Tagged ‘Jim Messina

Buying a Voice: Obama hits the airwaves

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It will be the first of many, but the Obama campaign is on the air with their first campaign ad of 2012. If you haven’t seen it yet, take a look:

In 30 seconds, the commercial attempts to dismantle the claims by “Americans for Prosperity” and then build the case that the president is actually having success in creating green energy jobs.  The ad will be the first of many paid for by “Obama for America”.

Obama for America or OFA, is the name of President Barack Obama‘s re-election organization. It is the most traditional form of political fund raising.

The average voter wishing to contribute the Obama campaign would donate to OFA.  A quick check of the Federal Election Commission web site reveals literally thousands of donors to OFA with Virginia ties.

But while that donor list is very traditional and something the president is proud of, just this week he gave approval for his supporters to actively begin raising money through a practice he has criticized in the past.

Supporters of the president have launched “Priorities USA Action”. Priorities is a Super-PAC, Meaning its donors can give without limit, but they must disclose those donations.  It’s not directly connected to Obama for America, although the president has given the group his approval.

Currently the PAC has spent most of its time hammering Mitt Romney.

It’s raised more than $3 million.  The two biggest donations, $2 million from Dreamworks CEO Jeffery Katzenburg and $500 thousand from NewsWeb Corporation honcho Fred Eychaner.

But keep in mind, this SuperPAC, has not bought any ads in Virginia quite yet.

The Obama campaign did not come to the decision to support their SuperPAC lightly. In a blog post informing their supporters of the move, Jim Messina the Obama campaign manager said the campaign will not “play by two sets of rules”

You can see the ad below:


Here is where we got our information:

*The Obama for America Federal Election Commission filing can be found here.

*The Priorities USA Action web site can be found here.

*Open Secrets details the funding streams for Priorties USA Action.